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What is
Mystery Shopping?
Mystery
shopping is used by market research companies to measure the quality of
retail service. Mystery shopping companies send mystery shoppers to act
as shoppers to interact with the business as a normal customer and
provide a report on the experience. The mystery shoppers are usually
paid and their purchases reimbursed. Mystery shopping is also be used
for the management of the quality and performances of goods and
services. Instructions to mystery shoppers can include a script of
behavior, questions to ask, complaints to give, purchases to make, and
measures to record, such as time it takes to receive attention from an
employee or receive a service, or the responses given to questions.
Mystery shopping is also known as: Mystery consumer, Mystery Buyers,
Secret Clients, Secret Shopping, Experience Evaluation, Mystery
Customers, Anonymous Audits, Employee Evaluations, Performance Audits,
Fulfillment assessment, Telephone evaluation.
To hire a private investigator
that specializes in mystery shopping services, please visit our
Private Investigator Directory.
Also, you may wish to post a message in our
Private Investigation Discussion
Forum.
For more
information on mystery shopping, visit the following websites: |
